Instagram is one of the most widely used social media sites, with millions of daily users. As a result, any brand or marketer would be mistaken to overlook the platform’s user base. Your Instagram profile serves as a virtual home for you on the website. It offers you a place to share some details about your company while still helping you to drive traffic back to your website.

All site owners should conduct competitive analysis, but far too many either don’t do it at all or do it haphazardly. A detailed competitive analysis can be used to create a roadmap of what you need to do to improve your site so that it is on par with your competitors. It may also be used to determine the strengths and weaknesses of your site as well as the sites of your competitors for everything from SEO to search feature victories.